BFSB introduced the "Bahamas Landfall" concept in 2010 to provide a platform in targeted geographic markets to discuss the “whole country” brand offering, inviting the participation of key stakeholders, as well as the Government and Regulators. It is a unique participation opportunity for members, who have welcomed the opportunity to join with BFSB in elevating and promoting the visibility of The Bahamas. Sponsors attract additional benefit by way of branding on all material, including Landfall branded websites, display of corporate promotional material, access to events, and links to sponsor websites from the landfall website.

The events complement the usual full schedule of BFSB’s annual external communications and marketing programme, which features conference and seminar participation across the key sectors of private wealth management, investment funds, and insurance. In addition to updates on financial services developments, the Bahamas Landfall concept provides a distinct opportunity to launch new products and services in key markets.

Upcoming Landfall events include:

• Landfall Rio de Janeiro, Caesar Park, Aug 12: Breakfast presentation.
• Landfall Sao Paulo, Hotel Unique, Aug 14: Breakfast presentation, booked meeting rooms, and cocktail reception.
• Landfall Asia (Hong Kong, Shanghai, Beijing), October 6-22: Full schedule of seminar presentations, networking lunches & cocktail receptions.

Landfall Asia is being conducted around STEP Asia and the China Offshore Summit, Shanghai in October.